https://www.finalyearproject.xyz/2020/03/the-impact-of-branding-on-consumers.html

ABSTRACT
The project is centered on the impact of Branding on consumer behaviour among competition brand and how good product packing can stimulate favourable attitudes toward a brand, communicate product benefits, attribute, usage etc as a communicative vehicle or promotional mix. Different attributes and functions of packing like protection, containment, continence. Communication, identification, product information etc. were considered. 90 respondents were sampled from the employee strength of PZ Cussons Plc only 82 were carried out. The study revealed that good branding helps consumer from or develop a favourable response toward a product/brand; help position and organization and its product offerings before its target market (s) and as a promotional mix for product information dissemination. The study was summarized, concluded, recommendations and suggestions for further study were also given.
TABLE OF CONTENTS
Title Page
Certification
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
1.0      Introduction
1.1      Background of the Study
1.2      Statement of Problem
1.3      Objectives of the Study
1.4      Research Questions
1.5      Research Hypothesis
1.6      Operational Definition of Terms
1.7      Scope and Limitation of the Study
1.8      Significance of the Study
1.9      Historical Background of PZ Cussons Plc
References
CHAPTER TWO
2.0      Literature Review
2.1      Introduction
2.2      Conceptual Definition of Packaging and Consumer Choice
2.3      Models of Production Packaging and Consumer Choice
2.4      Production Packaging Development and Strategies 24-26
2.5      Functions and Attributes of a Good Package
2.6      Importance /Benefits of Packaging to Consumers Choice Patronage
2.7      Consumer Behavior
2.8      Importance of Consumer Behaviour to Product packages
2.9      Packaging Criticism
2.10   Summary of the Chapter
References
CHAPTER THREE
3.0      Research Methodology
3.1      Introduction
3.2      Restatement of Research Questions
3.3      Research Methods and Design
3.4      Population Characteristic
3.5      Sample Technique and Size
3.6      Data Collection Methods
3.7      Description of the Research Instrument
3.8      Statistical Techniques and Procedures
3.9      Limitations of the Methodology
References
CHAPTER FOUR
4.0      Presentation and Data Analysis
4.1      Introduction
4.2      Respondents Characteristic and Classification
4.3      Presentation and Data Analysis According to Research Question
4.4      Presentation and analysis of Data According to Research Hypothesis
References
CHAPTER FIVE
5.0      Summary, Conclusion and Recommendation
5.1      Summary of Findings
5.2      Conclusion
5.3      Recommendation
5.4      Suggested areas for Further Study
Bibliography
Appendix
Questionnaire

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